Request for Proposals: Organizational Rebranding

The Provincial Advisory Council on the Status of Women (The Advisory Council) was established in 1980 by the Provincial Government and received legislative standing with the introduction of the Status of Women Advisory Council Act. The Advisory Council consists of 11 members with diverse backgrounds from various regions across the province. Our mandate is to:

  • Advise the minister on those matters relating to the status of women that the minister refers to the advisory council for consideration;
  • Advise the minister on those matters relating to the status of women that the advisory council feels appropriate;
  • Bring before the government and the public matters of interest and concern to women; and
  • Establish the general policies that will govern the organization, administration and operation of the advisory council.

This means our task is to provide advice on issues affecting the women in the province. These can be referred to us by the Minister of the Office for the Status of Women, or they can be brought forward by the Council members. Through our many community partnerships, we raise awareness of issues of concern to women. We are not a front-line service provider however we are fortunate to have a multitude of organizations in the province doing this valuable work. Instead, we try to make the voice of women and equality heard by the government and by the public. The Advisory Council staff work closely with the Office for the Status of Women, a branch of Executive Council, women’s groups, community partners and other equality-seeking organizations which share an agenda to advance women’s equality.


Project Scope

The Advisory Council is seeking a firm with experience in rebranding and website development with non-profit and community organizations. Working in consultation with the Advisory Council and staff the selected firm will rebrand the organization and deliver an executable brand package and website.

The following project deliverables are requested:

  • Audit existing brand and marketing materials
  • New organization logo
  • Detailed brand package including fonts, brand assets, other graphic elements, and color palettes for a host of collateral materials
  • Conduct research of our audiences to determine their perceptions of our brand
  • Update website design
  • Develop website that is highly beneficial, cost-effective, and easy to use


Timelines and Reporting Requirements

Release of RFP:   August 23, 2019

RFP Closing Date: September 16, 2019

Consideration of Proposals and Contract Award: October 11, 2019

Kick off Meeting: Week of October 14-18, 2019

Creative brief review with Advisory Council:  Week of December 2-6, 2019

Final work completed:  March 31, 2020


Evaluation Criteria

The following criteria will be used to review and select a proposal submission:

  • Proposed methodology and work plan to be used in the process
  • Demonstrated experience and expertise in a similar project
  • Understanding of the project and overall completeness of submission
  • Cost and time effectiveness


RFP Submission Requirements

Interested parties are asked to submit a proposal outlining their qualifications by 12:00 p.m. on Monday, September 16th, 2019.

Please ensure the proposal includes the following information:

  • Description of the qualifications of the firm in relation to this project and why your organization would be well suited to provide the requested services
  • Proposed project schedule
  • Work plan outlining the approach to be used
  • Detailed fee/expense schedule
  • Name and contact information for three (3) references which would support the work to be completed


Instructions for Submission

Proposals must be submitted by 12:00 p.m. on Monday, September 16th, 2019.

Email your submission to:
Dana Aylward
Provincial Advisory Council on the Status of Women


  • By submitting a proposal for consideration, it is understood that you may be contacted by the Advisory Council for follow-up and more information on your submission, however; only those applicants selected for further consideration will be contacted.
  • Selection of submission(s) will be based on the evaluation criteria, as listed above. The Advisory Council reserves the right to make the final selection.